For a company wishing to increase its online marketing capability, a good domain name adds credibility to your business. It helps you build your reputation, which, in turn, will result in more customers and better sales. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with a generic URL such as www.corg.com/-yourbusiness. This generic address does not inspire confidence in a customer in the same way that a www.yourowncompany.com domain name does. And since many people don’t yet trust the Internet and e-commerce, you’ll want to do everything you can to prove that your small business deserves their money. If you’re not willing to make the effort or pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable services?

Furthermore, if you want to show your customer that you’re part of the new internet revolution, and keeping up with the times, a domain name and well-constructed website imply that you’re up-to-date on technology and the latest information in your field.

However having just any domain name may not put you ahead of your competitors because your competitors may have better domain names. The right domain name is an important asset for your business. A well chosen domain name can make or break an online business. A good memorable domain can reduce your marketing budget, as well as drive traffic to your website. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. The right domains can be acquired to increase organic search rankings, capture natural type-in traffic, support product marketing. Unlike search engine marketing — which requires ongoing pay-per-click fees — the one-time cost of buying a domain can quickly pay for itself. Premium domains that are short, descriptive, and memorable can instantly position a company as a market leader and lend credibility.